New commercial manager at Bora Bora in Aarhus

It's not me you'll ask about the artistic perspectives

Ambiorn Happy, Kulturnyt.net
5. october 2023.

The city's international dance scene, Bora Bora, continues its significant development at the office. Now a new position has been created, and a commercial manager is being brought into the house.

Karin Buhl Slæggerup, what do you have to do as commercial manager?
- I am employed to look at sales development. Where can Bora Bora make more money? Because, if we have more money, we can do more performances and more expensive productions. Which will then lead to more guests and a larger audience, says Karin Buhl Slæggerup from Bora Bora.

How do you make your art more commercial?
- By setting some goals. Measurable goals. We look into our user groups, the existing ones and the potential ones. Where are we now? And where do we want to go?

Do you have to be artistic inside your head to be the commercial manager of an artistic stage?
- No, quite the opposite. I think Bora Bora hired me because it's important that I don't look like them. I have to be the one who can ask the stupid questions. I wonder questions.

- I am not the one to ask about the artistic perspectives. I can relate to what I experience and see, like everyone else. But it is not me who curates and knits it together.

- My task is to see the commercial opportunities. For example, the many foreign guests who come to Aarhus. Dance can do a lot, you don't have to translate it. So we can look at how we can tell the Schmidt family from Hamburg that here in Aarhus there is a fine dance stage. I find that exciting, says Karin.

Bora Bora's new commercial manager, Karin Buhl Slæggerup, will start work in November. She is part of Bora Bora's new strategy, which the Bikubenfonden and the Nordic Culture Foundation provide financial support for.

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